About the Author: Lee Semel
Lee Semel, president and technical director of Innofinity,
has been developing and designing projects for the Internet since
1996. An expert in Web interface design, database development, dynamic
Web applications, content management, and management of Web software
development teams, he has created successful sites for major clients
in media, entertainment, finance, e-commerce, museums, and nonprofit
He has developed many successful projects for major clients. These
include the corporate website for PR firm Ruder Finn, a financial
site for hedge fund Mezzacappa Management, and complex database-driven
sites for Johnson & Johnson, Novartis, PriceWaterhouseCoopers,
Goldman Sachs, and Wellspring Media. For the New York Historical
Society, he developed an online database system linked to museum
kiosks featuring 50,000 objects from the museum's collection.
Lee led web development for Ready.gov, the Department of Homeland
Security's terrorism awareness site. Developed in cooperation with
the Ad Council and Ruder Finn, it is a high-profile site which receives
several million hits daily. He led the development of the database
architecture and the secure web application that runs the site.
He has worked as Technical Director on large website projects for
Book-of-the-Month Club, Reuters, Cablevision, NY1 and PR firm Burson-Marsteller.
For Goldman Sachs he developed the Worldwide Associates Orientation
site and the Learning Net online learning portals. For Lifetime
Television, he created interactive features and broadband content
for the television network's newly launched website.
As Lead Information Architect, he led the redesign of Chase's Metiom
enterprise procurement application. He also designed Intuit Quickbooks
Purchasing, an expansive e-commerce site encompassing several hundred
stores, embedded in Intuit's Quickbooks accounting software.
Lee also specializes in development of online games, including
a multiplayer online game for Paramount Pictures, and winner of
the Best Game category in the 2003 Flash Forward competition. His
first-person 3D shooting game was featured in the New York Times,
and was a winner of the 2002 5K Competition for Web Development.
Lee attended Northwestern University and Rutgers University, where
he studied Computer Science and Art History, is a member of the
New York New Media Association and the New York Software Industry
Association, and is on the board of the Web Producers Organization.